SG Gaming and Ladbrokes Coral Group ink seven year terminal deal
SG Gaming, the UK division of Scientific Games, has signed a landmark seven-year agreement with Ladbrokes Coral Group to continue to supply its cutting-edge terminals, innovative content and industry renowned service.
The agreement is a significant one for both companies, according to press materials, and will see SG Gaming continue to supply its hardware solutions across Ladbrokes Coral retail estate of over 3,500 shops—cementing it as SG Gaming’s largest contract to date, and the single biggest gaming supply deal in the LBO sector.
Ladbrokes Coral will continue to benefit from SG Gaming’s extensive library of in-house content and titles from SG Gaming’s selected third party providers, market leading service and support, as well as state-of-the-art terminals, including the Equinox range which provides an entertaining and enhanced player experience.
As part of the agreement SG Gaming will install Equinox 2.4 terminals across a significant part of the Ladbrokes Coral estate, with the initial roll out expected to be completed by the end of 2018.
Modular in design, SG Gaming’s next-generation terminals also feature “Privacy Mode”—a unique industry innovation which provides discrete gameplay on the fully interactive new 15.6-inch V-Deck+ button panel.