I can’t believe how much technology has changed in less than a decade.
I started my career in casino digital programs with casino direct mail and e-mail marketing back in 2003. It wasn’t until 2009 that I was able to solely focus on e-mail and text messaging for casinos. To date, I’ve worked with over 100 casinos on their e-mail and text messaging programs. It wasn’t boring. I’ve been served demand letters threatening law suits against my clients under the Telephone Consumer Protection Act by troll law firms, seen incredible results from player responses to text message offers and implemented the first location-based text message programs in the casino industry.