Scientific Games Corporation (Scientific Games or the company) announced a new, exclusive three-year contract for lottery instant scratch games with Hard Rock International, which owns international trademarks for the Hard Rock brands. This announcement solidifies instant scratch games for lotteries in North America and Europe with the iconic Hard Rock.
"Scientific Games is known for our game innovation, and our game design studios cannot wait to begin creating products featuring the Hard Rock brand to add a cool edge to our customers' instant games," said Kyle Rogers, executive vice president, lottery licensed brands for Scientific Games. "The Hard Rock brand is ubiquitous with music, fun and good times. We welcome this legendary brand into the Scientific Games' licensed properties portfolio and believe lottery players will share our enthusiasm."
"We're excited to extend our collaboration with Scientific Games Gaming and Interactive groups to another vertical, and look forward to seeing the Hard Rock brand reach new audiences globally," said Kresimir Spajic, SVP online gaming, Hard Rock International.