VSBLTY, a leading retail software and technology company, is taking a step to prove that the guest experience and security can both be enhanced at entertainment venues through ground-breaking software and analytics devices. A revolutionary multi-phased pilot program was recently introduced at Gun Lake Casino in Wayland, Mich.

The pilot integrates all aspects of our technology portfolio, using Proactive Digital Displays with our three software platforms, DataCaptor, VisionCaptor, and VSBLTY Vector," said CEO Jay Hutton, 

All VSBLTY software modules use advanced FacialAnalytics that gather identified audience measurement (age, gender, dwell time and sentiment). This data analysis happens in real time, even in large crowds or in motion. "This software is designed to not only enhance the guest experience, but to create a virtual perimeter around the casino floor to analyze player behaviors, further gamify player engagement, all while augmenting security operations to make Gun Lake even safer," said Hutton.

One breakthrough feature of  VSBLTY Vector is proprietary object recognition that identifies assault weapons and objects of interest that, if detected, can notify security. Hutton explained, "This is the advantage of AI and machine learning giving security and surveillance a new friend--the marketing department."

"This advanced digital signage technology creates an exciting guest experience by keeping them more engaged, helping make them safer and also aiding risk management on the casino floor," said Salvatore Semola, president and COO of Gun Lake Casino. "We are committed to being best-in-class gaming operators, offering  memorable and fun player experiences."

Jan Talamo, Chief Creative Officer at VSBLTY, explained that with this program, Gun Lake Casino is expanding guest engagement by adding new interactive touchpoints. "Gun Lake is using marketing messages to keep guests informed of offers, including more ways to win, while providing management information from sentiment to security, all in one application. Our VisionCaptor software allows marketers and casino operators to tailor messages delivered to the display depending on who is looking at them--all in real-time."