MGM GVC Interactive LLC, the U.S. sports betting and online gaming joint venture owned by MGM Resorts International (MGM Resorts) and GVC Holdings Plc (LSE: GVC), recently announced the appointment of Adam Greenblatt as the venture's CEO, effective upon receipt of all applicable licensing and regulatory approvals.

Greenblatt takes up the position having played a significant role in the creation of MGM GVC Interactive via his previous role as director corporate development and strategy at GVC Holdings. The joint venture was established in July 2018 to create a world-class sports betting and online gaming platform in the U.S., in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA).

Prior to its acquisition by GVC, Greenblatt served as director of corporate and strategic development at Ladbrokes from 2010 and led defining transactions for the group, including the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia and the successful merger between Gala Coral and Ladbrokes in November 2016. He has been president of GVC's U.S. sports betting software business, Stadium Technology since 2012 and sits on the board of GVC's joint venture in Spain. Having begun his career as a Chartered Accountant in the UK with Arthur Andersen, Greenblatt then moved into mergers and acquisitions at international investment bank, Rothschild. At Rothschild, Adam focused on the leisure sector and was instrumental in developing the betting and gaming franchise. He studied business science at the University of Cape Town.