Hard Rock Hotel & Casino Atlantic City recently announced the appointment of Mario Maesano as the property’s new senior vice president of marketing. Maesano joins Hard Rock with decades of gaming experience and knowledge of the industry, where he will direct and oversee all marketing initiatives for the new hotel-casino.

“As a New Jersey native with more than 27 years of experience in the hospitality and gaming industry, Mario Maesano is the perfect fit for the position of as senior vice president of marketing for this property,” says Jeffrey Hook, executive vice president of development and marketing, Hard Rock International. “He will play a key role in leading Hard Rock Hotel & Casino Atlantic City’s expansion efforts in the continued development of this integrated resort.” Maesano joins the team alongside the recently appointed Jeff Hook who serves as the executive vice president of development and marketing, Hard Rock International, as well as Mark Birtha, the new president of the upcoming development, Hard Rock Hotel & Casino Sacramento at Fire Mountain.

Maesano has served in senior casino marketing positions for the majority of his career and has demonstrated record of exceeding revenue goals, opening luxury resorts, turning around underperforming properties and driving increased profit and market share. Having previously served as senior vice president of marketing for Maryland Live! Casino, Maesano was responsible for leading the development, implementation and execution of the Maryland Live! marketing initiatives.