Gun Lake Casino announced the addition of Jeff LaFrance as its new director of marketing. In his new role, LaFrance will oversee all marketing efforts, including promotions, advertising, rewards program, public relations and the gift shop.

“We are pleased to welcome Jeff to our Gun Lake Casino team,” said Sal Semola, president and chief operating officer. “His extensive gaming and marketing experience will make him a valuable asset to build upon our current marketing programs.”

LaFrance brings more than fourteen years of gaming experience to his new role. He previously worked at various casinos and gaming companies throughout Michigan, including Soaring Eagle Casino and Resort, FireKeepers Casino Hotel, Greektown Casino-Hotel and most recently JACK Entertainment. He has held roles that include director of marketing events, vice president of marketing, corporate vice president of marketing and public relations, among others.

LaFrance earned a bachelor’s degree in computer science from the University of Michigan in Ann Arbor, Mich. He has also received multiple awards for advertising efforts in television and radio.