There is a lot of lip service paid to making the slot floor, pit area and other aspects of the traditional brick-and-mortar casino more attractive to the Millennial generation. I don’t think I’m being too critical in saying that, so far, most of the attempts to “Millennial-ify” the casino experience have been largely cosmetic; involving the integration of some skill-based games into the slot mix, social spaces carved out of gaming areas, nightclubs with DJs and bottle service, etcetera, etcetera, etcetera.
Ever wonder what it would take to truly create a Millennial-forward space and entertainment experience? Well, a recent article inThe Boston Globe outlined the steps Celebrity Cruises took to create a Millennial-attracting atmosphere on Celebrity Edge, its newest cruise ship. This attempt to build a Millennial-centric property should be of interest to the gaming community since the cruise industry suffers from many of the same issues that afflict casinos when it comes to capturing Millennials—older facilities that are technologically behind the times, the need to remain attractive to an existing, older customer base, the perception among the young the entertainment offered is meant more for their grandparents than them and so on.