Live! Casino & Hotel recently announced that Roxanne McGONIGAL has been named director of relationship marketing. In her new role, McGonigal will grow customer loyalty through engaging marketing campaigns at one of Maryland’s top tourist destinations and drivers of state revenue. She will work to increase guest satisfaction, identify new business opportunities and enhance Live!’s operations and programs to ensure continued success.
McGonigal has more than 18 years of marketing experience in the gaming industry, with previous roles in relationship marketing and a track record of successful operational growth and profitability. Her skills include brand and loyalty marketing, VIP services and strategy and revenue and entertainment management. She previously worked as relationship marketing manager for the Dover Downs Hotel & Casino and Caesars Entertainment, where she supervised operations and staff and ensured guests received top-notch customer service experience.
For information, visit www.livecasinohotel.com.