Quickspin, a Playtech studio, announced that its promotional tool Tournaments has been delivering measurable and impressive results. Quickspin Tournaments is one of six gamification tools in Quickspin’s best-in class and ever-growing Quickspin Promote catalogue which is available across all markets. Quickspin Tournaments creates an experience with rewards and prizes that are based on game events, not just win/turnover oriented tournaments.

Quickspin’s industry leading gamification approach is part of a wider gamification strategy in place across the entire Playtech products and services offering, with the impressive results and data from Quickspins initiatives further informing group strategy.

“Our Tournaments feature adds lots of excitement to the game," said Erik Gullstrand, chief product officer at Quickspin. "We truly believe that gamification is the future, and Tournaments is a natural extension of our existing portfolio of games. Now, almost six months after the release of Tournaments, we have the pleasure of sharing some of the amazing results.”

“Quickspin’s new tournament tool has given us a great and easy way to promote their fantastic portfolio of games," said Joey Hurtado, head of gaming at Betsson Group. "The simplicity of the set up and the great presentation really helps to engage our players, especially in a multi-brand organisation such as ours, here at the Betsson Group”