SBTech reported hundreds of delegates present at ICE 2019 for the launch of its game-changing Exploding Jackpots product.

In an industry-first, a unique cross-platform series of "must-drop" timed and amount-based jackpots will be available on any sports bet or casino game and any of the company’s preferred partners’ games or products across the entire SBTech platform.

Prior to Exploding Jackpots, other "must drop" products have been limited to specific casino game suppliers, restricting how operators can use them to complement marketing activities. SBTech’s Exploding Jackpots is the ultimate gamification tool for operators enabling their players to receive an enhanced experience with the chance of randomly unlocking one or more potentially life-changing cash prizes across any sports bet or slot spin.

In turn, operators can use the product to significantly boost cross-sell opportunities and maximize their marketing efforts by alerting players to the status of "must-drop" jackpots before a sporting event begins or during a popular match or tournament.

“Exploding Jackpots has made an immediate impact at this year’s ICE and we’re delighted with the response," said Greg Karaolis, chief product officer, SBTech. "Unlike other timed products, this is the first of its kind capable of being activated on any sports or casino game or third-party supplier across our entire platform.

“Players have really taken to the concept of must drop timed and amount based jackpots in the last year. However, we are taking this to the next level and unlocking its true cross-platform and cross-product potential.”