Caesars unveils plans for its first non-gaming U.S. hotel
Caesars Entertainment Corporation plans to open Caesars Republic Scottsdale, its first non-gaming hotel in the U.S., as part of its plan to expand its brands and loyalty network through its licensing strategy.
Caesars Republic Scottsdale will be located adjacent to the region’s premier luxury retail destination, Scottsdale Fashion Square, and will be a four-star hotel developed by HCW Development and operated by Aimbridge Hospitality, according to a press release. Caesars Entertainment will license its brand, advise on design elements and integrate the industry’s leading loyalty network, Caesars Rewards (formerly Total Rewards).
“Caesars Republic Scottsdale represents the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations,” said Mark Frissora, president and CEO of Caesars Entertainment. “This project will be our first non-gaming asset in the U.S. and demonstrates the global strength of the Caesars brand. We look forward to partnering with HCW Development and Aimbridge Hospitality to create a world-class experience in one of the nation’s most desirable communities.”
This modern 11-story glass structure with 266 rooms will be developed at the intersection of North Goldwater and East Highland Avenue. This high-profile location will allow the Caesars Republic Scottsdale guests to walk to the mall.
The interior décor will feature rich textures and strong architecture, juxtaposing soft curves and bold accents in a chic and classy lobby, with designs curated throughout the guest rooms. The first-floor bar will be the spot for an after-work cocktail or glass of wine after a day of shopping. The signature restaurant will feature a sophisticated, high-energy environment that will synergize with surrounding trade areas, catering to both locals and hotel guests alike. There will be an abundance of outdoor seating on the patio with views of Camelback Mountain.
The most impressive part of Caesars Republic Scottsdale may be the 7th floor rooftop pool and bar—the only rooftop pool in Scottsdale also featuring views of Camelback Mountain.
Caesars Republic offers a new kind of lifestyle hotel experience; the first brand from Caesars Entertainment designed exclusively for non-gaming hotels. The Caesars Republic brand aspires to raise the bar for the non-gaming hotel guest with high-end amenities and interior design.
The brand pays homage to the dynamic energy of Las Vegas—celebrating rebellious spirits and beckoning its guests to unleash their alter egos. Just as all republics are social in nature, Caesars Republic incorporates thoughtful details and brand rituals to facilitate connections among its guests.
No two hotels within the brand will be exactly alike—everything from the décor to the culinary offerings are inspired by local traditions and tastemakers. Caesars Republic taps into the unique pulse of each host city, amplifying its energy and culture.
This announcement follows the late 2018 opening of Caesars Entertainment’s two beachfront luxury resorts and beach club on Meraas’ Bluewaters Island in Dubai. Caesars also announced plans last year to develop a non-gaming Caesars Palace resort along the coast of Puerto Los Cabos, Mexico.