Rymax Marketing has carved out a very successful niche in the North American casino industry by providing gaming properties with customized player loyalty programs. Rymax offers its customers an unmatched portfolio of 15,000 premium merchandise rewards, which it upgrades and augments at a constant rate. The company has also invested in the latest customer service technology, recently unveiling the MaxSite online portal, which offers casino customers exclusive reward experiences.
Paul Gordon, senior vice president of sales for Rymax, recently took some time to field questions from Casino Journal Editor Paul Doocey. Below are some excerpts from his answers.