The National Basketball Association (NBA) and The Stars Group recently entered into a new multiyear partnership that will make The Stars Group an authorized gaming operator of the NBA in the U.S.
The partnership is The Stars Group’s first with a professional sports league in the U.S., according to a press release.
As part of the partnership, The Stars Group will have the right to use official NBA betting data and league marks across The Stars Group’s digital sports betting offerings. During the partnership, The Stars Group will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across The Stars Group’s gaming platforms including PokerStars which operates the world’s most popular online poker sites. The Stars Group and the NBA will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.
The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, with millions of customers across its online poker, gaming and betting offerings. The Stars Group is currently operating in New Jersey with its BetStars brand, with plans to expand its business nationwide as additional states legalize online sports betting. Over the past year, The Stars Group expanded its global business with the purchase of UK-based Sky Betting & Gaming and Australia-based BetEasy.