The PGA TOUR announced that IMG Arena, IMG’s leading sports betting service and content hub, will distribute official PGA TOUR scoring data for media usage and sports betting purposes.
Under a multi-year agreement, IMG Arena will distribute official PGA TOUR data to sports media companies, news services and other media organizations worldwide. Further, IMG Arena will have the exclusive right to distribute official data and selected live video of PGA TOUR competitions to international regulated sports betting and gaming markets, according to a press release.
The PGA TOUR’s official data is collected through its proprietary ShotLink system powered by CDW. With an elaborate network of walking scorers, lasers and greenside cameras, ShotLink collects and distributes a rich set of data points from each shot in PGA TOUR competition in real time. Utilizing the ShotLink data, IMG Arena is developing a range of innovative golf products that will provide PGA TOUR fans with new and exciting ways to enjoy the sport.
The PGA TOUR’s relationship with IMG Arena will support the PGA TOUR’s Integrity Program, which was implemented earlier this year to protect the PGA TOUR from sports betting related corruption.