Pollard Banknote Limited in partnership with Warner Bros. Consumer Products, announced the addition of the renowned classic holiday film, A Christmas Story, to its portfolio of licensed brand offerings.
First premiering in 1983, the film remains an integral part of holiday festivities to this day. Heralded as "maybe the best Christmas movie ever" by The New York Times, A Christmas Story, a nostalgic view of Christmastime in Indiana during the 1940s, stars Peter Billingsley as Ralphie, a nine-year-old who has only one thing on his Christmas list: a Red Ryder Carbine-Action 200-Shot Air Rifle. With his parents unwilling to buy him the present, Ralphie decides to mount a full-scale, hint-dropping, Santa-begging campaign.
With its memorable cast of characters and iconic imagery, A Christmas Story presents many exciting creative options for lotteries. Pollard Banknote's Licensed Products team will offer a full turnkey program that includes the design, programming and printing of themed tickets, as well as various options such as second chance draws, a POS program and broadcast and digital marketing.