Bob Hamman, president and CEO, SCA Promotions and SCA Gaming, will be presented with the prestigious Casino Marketing & Technology Lifetime Achievement Award at the 16th annual Casino Marketing & Technology Conference, July 23-25, at Caesars Palace. This unique senior-level conference addresses the full range of casino marketing challenges and includes a dedicated technology track. It features information sharing and networking unmatched by any other gaming industry marketing event.
Hamman founded SCA in 1986, and the company has since paid out over $200,000,000 to its clients in prize coverage, which correlates to over 120,000 effective promotional events. He established SCA Gaming to focus on the opportunities and challenges of the gaming industry shortly after founding SCA Promotions, and his team there has consistently met the promotional needs of casino clients at all levels, from turnkey digital promotions that drive traffic and play, to large audience game shows that produce mass appeal.
A 15-time World Champion and 21-time number one ranked bridge player in the world, Hamman is author of “At the Table – My Life and Times,” which recounts his career as a professional bridge player. As a gambler himself, Hamman has always relished the chance to buck the odds, and his unique prospective about what motivates people to take part in a promotion that offers life-changing prizes has made a difference for casinos worldwide.
“We are thrilled to present this year’s Lifetime Achievement Award to Bob Hamman, a true gaming marketing pioneer whose strategic vision, oddsmaking ability and gambler’s savvy has consistently added value to casinos all over the world,” said Charles Anderer, executive editor, Casino Journal, producers of Casino Marketing & Technology Conference. “As head of SCA Gaming, he has led his company with a unique combination of intelligence, humility, humor and passion for games of chance that has made SCA an essential fixture in the global casino marketplace.”
Hamman, who will receive the award at a luncheon on Wednesday, July 24, joins a distinguished list of casino executive recipients who include Jim Allen, Staci Columbo Alonso, Virginia McDowell, Lyle Berman, John Acres, Ginny Shanks, Bill Harrah and Phil Satre.
The award presentation is just one of the highlights of Casino Marketing & Technology Conference, which kicks off July 22 with Raving Consulting’s inaugural Loyalty & Player Development Conference, a two-day program focused on every aspect of player development, which leads into the opening night reception of on Tuesday, July 23.
Casino Marketing & Technology Conference follows with two days of educational sessions, awards presentations, and two evening receptions. Featured speakers include Casey Cohen, Chief Marketing Officer, The Hippodrome, who will deliver the opening keynote speech, "Enabling Intuition in a Digital Age." The conference also features the prestigious Romero Awards: Recognizing Excellence in Casino Marketing, which will be presented during a special breakfast ceremony on July 25.