The latest edition of ICE London, which took place last month at ExCeL London, is in the books and, by all accounts, the yearly conference lived up to the high standards set by previous versions of the event. Indeed, when the numbers are finally and officially tallied, ICE London 2019—produced by Clarion Gaming and designed to serve the land-based and online segments of the international gaming community—likely surpassed its previous high-water mark of 33,500 overall attendees, a record that was set in 2018.
One record that was set at this year’s version of ICE London involved the event’s tradeshow component, which was the largest ever in terms of overall size (45,500 square meters) and number of companies displaying product (612). This influx of gaming suppliers large and small—coupled with the diverse needs of both brick-and-mortar and online gaming operators—produced a vibrant tradeshow floor brimming with product both new and technologically innovative. What follows in an in-depth look at the featured offerings and general observations from leading slot machine suppliers at the event, organized by company: