Merkur Gaming Americas welcomes Santiago Salvestrini as its marketing director
Santiago Salvestrini has joined the sales and marketing team of Merkur Gaming Americas as the new marketing director (LATAM). Salvestrini, a native of Chile, will be responsible for standardizing and optimizing marketing activities in the Latin American markets and, in cooperation with the local subsidiaries, supervising the marketing-related implementation of existing and future business strategies.
“We are delighted to welcome Santiago Salvestrini, a colleague with extensive knowledge of the Latin American gaming market, who will actively support us in the strategic development of our subsidiaries in Peru, Mexico, Colombia and Argentina,” said Charles Hiten, CEO of Merkur Gaming Americas.
Prior to joining Merkur Gaming, the communications graduate who earned his MBA in 2013 worked for renowned and globally active companies in the fields of marketing, branding and corporate communications, including for Philip Morris and, in particular, various large casino-operator groups in Latin America.
“I’m looking forward to the tasks that await me. Merkur Gaming, with the Gauselmann Group behind it, is a major player in the international gaming industry and is extremely successful in Latin America. I am delighted to be joining the Merkur Gaming Americas team and to be able to contribute my knowledge and experience,” said Santiago Salvestrini.