Scientific Games' scratch-offs break Florida lottery records
Scientific Games Corporation (Scientific Games or the company) congratulates longtime instant game partner the Florida Lottery (the lottery) on breaking another U.S. record for single week retail sales of instant games. Floridians purchased $126,250,558 in scratch-offs the week ending March 3rd, 2019, which generated more than $23.3 million for the Educational Enhancement Trust Fund that benefits Florida students. The record week of instant game sales reportedly crushed the lottery’s previous U.S. record of $123,841,386 set in 2018. This record week comes just six months after the lottery announced seven consecutive years of record-breaking annual sales for fiscal year 2018.
The new weekly sales record week was driven by the lottery’s newly launched $30 game $15 Million Gold Rush Special Edition, which alone garnered sales of $29.5 million for the record breaking week. The $30 game is an addition to the lottery’s popular Gold Rush “family” of games offered at the $1, $2, $5, $10 and $20 price points. As a whole, the Gold Rush family sold $62.88 million for the week. Additionally, the Florida Lottery’s newest $5 game $1,000,000 Luck set a one-week sales record for $5 games with $8.91 million in sales.
All of these games were provided by Scientific Games, the world’s largest designer, manufacturer and manager of lottery instant games. The company is the Florida Lottery’s longtime Scratch-offs provider, currently supplying 99 percent of the lottery’s instant games.
"We don’t set out to break national lottery industry records, we set out to generate funding to enhance education in Florida," said Jim Poppell, Florida Lottery secretary. "These records are just a testament to the careful research, planning and marketing that goes into our scratch-off games so they provide a fun, entertainment value to Floridians. It’s great to see our players having fun, and we look forward to continuing to provide them the best games available.”
“Scientific Games congratulates the Florida Lottery on another record sales week for Scratch-offs. We are honored to be the Lottery’s instant games partner and assist in their mission to generate maximum funding for education in the state,” said John Schulz, senior vice president, instant products for Scientific Games. “This success comes from many years of working very closely together to create and market games that drive results.”