Sports Information Services (SIS), a leading multi-channel supplier for the gaming industry, unveiled a groundbreaking new live e-sports betting product at ICE London.

SIS Competitive Gaming will broadcast live head-to-head competitions between skilled gamers, specifically created for sportsbooks. The schedule of 15,000 live events a year has been optimized for operators globally, and will offer multiple quick-fire betting opportunities, helping to increase customer engagement, and providing incremental revenues.

All matches are monitored by a dedicated integrity referee, trained by the E-sports Integrity Coalition (ESIC), with strict player due diligence procedures in place to ensure competitions are fair and transparent.

SIS Competitive Gaming will be delivered to operators as an end-to-end solution, with live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of markets and prices. 

“SIS Competitive Gaming brings a whole new e-sports betting experience that will resonate with existing sports bettors,” said Richard Ames, CEO for SIS. “Following extensive customer and consumer research into the current e-sports betting offer, our new Competitive Gaming product has been shaped specifically for betting operators, with easy to understand games, and markets that are familiar to sports bettors, which will help maximize the opportunity of this fast-growing sports sector.”