Betway extends partnership with e-sports provider ESL
Leading online bookmaker Betway has renewed its partnership with ESL, one of the world’s largest e-sports companies.
According to a press release, the extension, which includes an option to renew for another year, will see Betway remain as the exclusive betting sponsor of the largest CS:GO events on the circuit, including IEM Katowice, ESL One Cologne and Season 9 and 10 of the ESL Pro League, among others.
The partnership will continue to see Betway gaining exclusive “behind-the-scenes” access, VIP hospitality, in-stream and in-stadia branding, as well as host of experiential and digital assets. This is the latest piece of activity from the operator in the space, following the announcement that they would be sponsoring German e-sports side Berlin International Gaming (BIG) last month.
“ESL are among the elite event organizers across the global e-sports landscape, so we’re delighted to extend this relationship following another successful year for all involved,” said Adam Savinson, head of e-sports for Betway. “At Betway we remain committed to reaching and entertaining even more e-sports fans around the globe.”