FanDuel, a leading sports betting operator in New Jersey, has chosen Fresh8 to power it’s advertising in the state and beyond.

The multi-state and multi-platform deal will see FanDuel using Fresh8 to machine optimize their advertising inventory across programmatic, social, display and even on the FanDuel site itself. Fresh8 creates and delivers machine-optimised marketing assets from an operator’s wagering and CRM data. This optimizes an operator’s marketing spend through real-time creative decisioning and minimizes the time and overhead of producing, and distributing, digital marketing assets by hand.

To start, FanDuel will use this technology to build real-time image- and video-based advertising across their programmatic channels. This will then be rolled out to their affiliate partners who can embed the technology with one line of code. By using the Fresh8 automated advertising technology, FanDuel will offer consumers real-time wagering opportunities deep within content experiences.

The IGT integration for FanDuel sees Fresh8 now live on all the major U.S. sports betting platform providers including Amelco, Kambi, SBTech, and SG Digital.

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