Phi Gaming LLC (Phi) reportedly announced that Tuscany Suites & Casino (Tuscany) has selected and installed Phi's Lush platform and promotional kiosk solution for its loyalty and patron management needs. 

Tuscany will utilize Phi's full product suite to include patron management, earn and shop, earn and get, drawings, swipe and win, AdPlus (impression marketing), sport pick em's, interactive games and other resort engagement tools.  Phi's customizable service delivery platform brings flexibility and speed to build out additional capabilities that are unique and proprietary to Tuscany.  The flexibility of the Lush platform, coupled with service, were reportedly key drivers in the decision to move forward with Phi. 

"Strategically, Tuscany is very important to Phi. We have to get the locals market right and having a forward-thinking and aggressive partner in Tuscany guides us through the innovation curve. We will work hard to provide the ROI and confidence expected in any successful partnership," said Phi's Executive Vice President and COO, John Hale, Ph.D. 

"Tuscany has been an amazing partner for Phi; their staff is engaging, inquisitive and during the deployment process have offered numerous suggestions to make the product better! Continuous improvement is in Phi's DNA as we rollout new features, products and services," said Phi's Vice President of Operations, Shawn Scranton. 

"Within my role at Tuscany, I am tasked with profit maximizing as well as implementing loyalty marketing strategies to new and existing players. I've experienced both in our short time! With our new Phi Gaming kiosks, I was able to see not only growth in redemption promotions, but our operations team at the Players Club has been much smoother.  I am thankful for their product; it compliments my already amazing staff and the players have taken keenly to the product," said Tuscany's Director of Marketing, Cathy Vongnaraj.