Income Access, Paysafe Group’s marketing technology and services provider, announced that it will power The Stars Group’s relaunched affiliate programme, Stars Affiliate Club. Income Access supplies affiliate marketing software, equipped with multi-channel tracking and reporting technology, to partners across the regulated iGaming space.

Stars Affiliate Club’s affiliate partners can enjoy the benefits of the Income Access platform, which provides robust reporting and tracking features to help in the optimisation of acquisition and retention initiatives.

Income Access gives affiliates access to a broader selection of campaign tools to more effectively promote corresponding brands, complementing Stars Affiliate Club’s existing suite of sophisticated online marketing and monitoring technologies. Income Access’ platform flexibility also supports an array of commission structures.

“Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access,” said Tara Wilson, senior vice president and general manager at Income Access. “Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”

“We believe Stars Affiliate Club is the first programme of its kind in the industry,” said Jason Prasad, department head of affiliates at The Stars Group.  “The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”