A new gaming licensing consultancy firm has been formed and was announced by Steven M. Saferin, managing director of the new firm: The Entertainment and Sports Gaming Network (ESGN). In addition, Saferin announced that ITV Ventures a unit of the largest British broadcaster has signed on as the firm's first client.
Saferin, who retired at the end of 2016 from his role as president properties group and chief creative officer of Scientific Games will initially have offices in Florida and London.
"Gaming licensing is a critical component of gaming operators' and vendors' content strategy," said Saferin. "My objective is to not only assist licensors in creating gaming opportunities for their shows and brands but also to assist them in maximizing the value of those brands to licensors and gaming operators after agreements have been struck."
"I am very pleased to announce ITV Ventures as ESGN's first client. Love Island is a true television phenomenon in the UK. Original versions of the show have now been commissioned in a total of 13 countries, including the U.S. where the show launches on CBS in July in prime time," Saferin stated. "Love Island has also been successfully introduced multiple times as an instant win digital scratch game by Camelot in the UK as well as a paper scratch card."
"We are delighted to have entered into this relationship with Steve and ESGN,"said Dave Christopher director international commercial and digital at ITV. "I have known Steve for many years and his creativity and leadership in gaming licensing is unmatched. We look forward to working with him to bring many of our shows to the gaming category."