Engaged Nation announced the release of two configurations for the Pro Football Frenzy online-to-on-floor interactive promotion. These sports-themed campaigns leverage the professional football season to drive customer acquisition, engagement and bottom-line revenue. In addition to the 17-week full-season configuration with a $1 million insured prize, Engaged Nation has released a month-long season kick-off version that features a $100,000 insured prize.
Pro Football Frenzy generated 52,000 property visits from participants and a 20 percent year-over-year bottom-line revenue increase during its initial run at a single property last year. Its success can largely be attributed to the promotion’s design, which proved to be highly appealing to all players—pro football fans and non-fans alike.
“The engagement and revenue results generated for our clients in 2018 were fantastic across the board. And winning both the Romero and MarTech Breakthrough awards independently confirmed that the proven design of the Pro Football Frenzy promotion drove incremental revenue,” said Jerry Epstein, CEO of Engaged Nation. “With both one-month and full-season configurations available, every casino property in the country can now benefit from increased customer engagement and revenue with Pro Football Frenzy.”
The 2019 configurations will still feature an all-star lineup of engaging activities scientifically designed to connect customers with a property’s brand 24/7, driving incremental property visits with segmented rewards. This year, casinos will also have a new option to include customized home team content to further enhance the connection of the promotion to their local customers.