PointsBet announced that it has entered a multi-year partnership with Double Eagle Hotel and Casino, one of Colorado's leading casino and hotel destinations. The partnership will include the launch of both premium retail and mobile sportsbook operations in Colorado, pending legislative approval.
PointsBet and Double Eagle Hotel and Casino plant to work in tandem to build out a multi-faceted sports entertainment venue centrally located in Cripple Creek, Colorado – a National Historic Landmark. The venue will include a sports bar, multi-screen video and odds display wall, additional casino gaming options and on-site viewing parties for major sporting events. The sportsbook operation is contingent upon electoral approval by the Colorado voters in the November 2019 election, and is subject to regulatory approvals from the Colorado Division of Gaming.
"PointsBet is proud to partner with Double Eagle Hotel and Casino in the midst of Colorado's efforts to legalize sports betting," said Johnny Aitken, PointsBet USA's CEO. "Colorado is a strong and intelligent market hungry for a premium sportsbook and betting experience, and we're looking forward to introducing new clients to a truly innovative, customer-first experience from start-to-finish."
PointsBet will bring its best-in-market proprietary technology, modernized and premium brand mentality, expert trading practices and proven growth marketing strategies to Colorado's eager sports betting market.
"We've kept a pulse on the excitement of sports betting in Colorado and are confident that PointsBet is the ideal partner to enhance our customer's and guests' sports betting experience," said Michael Smith, president and CEO of Double Eagle Hotel and Casino. "We're looking forward to driving additional tourism to the beautiful city of Cripple Creek by attracting a wider audience of sports betting enthusiasts."