BETDAQ has launched a fully integrated, feature-packed, fixed-odds sportsbook to complement its 2 percent exchange and online casino offering. The punter-friendly platform has gone live with a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson.

The sportsbook offers a shared BETDAQ wallet, best odds guaranteed, full and partial cash out, live streaming and in-play betting with visualisations. It was developed in conjunction with BETDAQ’s exchange platform provider, GBET, while utilizing pricing input and expertise from parent company GVC Holdings. GBET’s proprietary Streaming API push technology ensures instant and always-up-to-date prices are available to BETDAQ’s customers.  

The development reportedly follows strong growth over the past 18 months, since BETDAQ first switched to a permanently low 2 percent commission on all exchange markets and bets.

“Launching the BETDAQ sportsbook is the realization of a key strategic aim," said BETDAQ managing director Shane McLaughlin. "The consolidated BETDAQ exchange-sportsbook-casino demonstrates our strength of as part of GVC and means customers can enjoy an improved experience. 

“The exchange remains our central product and the complementary introduction of the sportsbook allows us to attract and convert new players.

“Supporting the launch with this prominent marketing campaign underlines the value of the product and our confidence in it. We’re excited to work with Ralph again and to welcome Glen to our stable of partnerships. Their profiles and personalities are a perfect fit from a BETDAQ brand perspective.” 

Former Chelsea and Liverpool defender Johnson will provide exclusive views through the 2019/2020 season and share content with his 1.1m Twitter followers. The 54-cap England international joins Champion Hurdle-winning trainer Gavin Cromwell as a BETDAQ ambassador. 

“BETDAQ continues to change the way they approach their business and this new campaign builds on that momentum," said Alpha Century Head of Strategy Matt Buttrick. "The brand continues its straight-talking approach which is perfectly executed by Ralph once again.”