Kambi Group plc, announced it has entered into an exclusive, long-term sportsbook partnership agreement with Penn National Gaming, Inc. Following a competitive selection process, Penn National, which operates more than 40 gaming facilities across 19 U.S. states, will integrate the Kambi sportsbook platform ahead of an on-property and online rollout in jurisdictions with active sports betting legislation.

The first launches are due to take place in Q3 2019, initially focusing on Penn National’s brick and mortar casinos in Iowa and Indiana, with online to follow in 2020.

“Kambi’s strategy has always been to partner with tier one operators, particularly those that share our vision and passion for sports and sports wagering," said Kristian Nylén, Kambi’s CEO. "In Penn National, we have found an ideal partner – one that is not only passionate about providing high quality sports wagering experiences to its customers, but a company that adheres to the highest level of ethical business standards.

“It’s an honor for Kambi to be working with an organisation of the size and stature of Penn National, and we look forward to helping them become a national leader in the U.S. sports betting market in the coming years.”

The deal gives Penn National access to Kambi’s highly flexible and empowering technology, enabling the operator to develop a proprietary front-end and differentiated sports wagering experiences. Penn National also selected Kambi for its multi-channel capability, expertise in trading and risk management, record of delivery and commitment to integrity and corporate probity. 

“Sports betting represents an exciting growth opportunity for Penn National," said Jon Kaplowitz, Penn National’s senior vice president of interactive. "By controlling our front-end product and leveraging our vast casino footprint, our Company is well-positioned to execute on a sports betting strategy that maximizes value to shareholders. Utilizing Kambi’s best-in-class managed-trading services and omni-channel software allows us to effectively capitalize on this strategy.”