Genting Casinos UK are the first gambling company to achieve the Safer Gambling Standard, the social responsibility quality standard for the gambling industry developed by GamCare, the UK-based national charity.

Genting has achieved the highest level of award following a thorough assessment, according to a press release.

The Safer Gambling Standard recognizes gambling operators who go above and beyond the requirements of the UK gambling industry’s Licensing Codes and Conditions of Practice (LCCP). The standard comprises 10 sets of assessment criteria for social responsibility for both online and land-based gambling businesses, developed and updated each year out of the available evidence, industry best-practice, and input from those who have experienced gambling-related harm. The standard is awarded at an entry level and at three advanced levels, giving operators a clear roadmap for improvement.

The wide-reaching new standard reviews organizational policies and procedures, digital and in-person interactions with customers, protections for young and vulnerable people, training and development, and the culture of the business regarding its approach to social responsibility.

“Operating responsibly is incredibly important to us as an organization,” said Paul Wilcock, president and COO for Genting UK. “It’s central to everything we do now and everything we will do in the future. We are constantly reviewing our responsible gaming measures to ensure they remain among the most robust in the industry.”