Caesars Entertainment illuminated two of its most iconic Las Vegas skyline landmarks to honor WorldPride/Stonewall 50, which recently took place in New York City.
The High Roller Observation Wheel at The LINQ Promenade and the Eiffel Tower at Paris Las Vegas featured rainbow light shows as a celebratory display of Caesars Entertainment’s support of LGBTQ communities, according to press materials. In addition to these specialized light shows, all nine Caesars Entertainment Las Vegas marquees displayed a “Play with Pride” message.
“These light shows are a celebratory way to show the world that Caesars Entertainment supports LGBTQ communities,” said Jan Jones Blackhurst, executive vice president of public policy and corporate responsibility for Caesars Entertainment.
Caesars has long led public policy and advocacy around relationship recognition and anti-discrimination on a state and federal level, including advocating in favor of LGBTQ rights related to various pieces of legislation throughout the nation. For the past 12 years, Caesars Entertainment has earned a perfect score of 100 on the Corporate Equality Index, which is administered by the Human Rights Campaign (HRC) Foundation. Additionally, Caesars Entertainment seeks to partner with certified LGBTQ suppliers and supports the National LGBT Chamber of Commerce.
Caesars Entertainment also offers diverse affinity groups referred to as Business Impact Groups (BIG), providing team members of shared backgrounds and interests a forum to network with and support one another while driving business goals. EQUAL, Caesars Entertainment’s LGBTQ BIG, is an industry-first.
In addition to regularly serving and supporting LGBTQ communities, EQUAL partnered with Caesars Rewards to create the new Caesars Rewards PRIDE Card, the industry’s first commemorative LGBTQ players card, which launched last month.