NBA backs virtual sports launch
The National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Highlight Games Limited, a specialist gaming supplier, haver formed an innovative partnership to create NBA Last 90, an exclusive virtual sports betting game that will utilize actual NBA highlights and footage.
NBA Last 90 is set to debut in U.S. and European gaming and lottery markets during the 2019-2020 NBA season, according to a press release.
Virtual sports gaming, already a popular gaming product throughout Europe, allows fans to bet on simulated sports events powered by a random number generator. NBA Last 90 will feature a vast archive of NBA highlights and footage from recent NBA seasons and will offer players a unique and compelling virtual sports gaming experience.
NBA Last 90 players will have the ability to wager on various outcomes, including which team will win, who will score on the first possession and the total number of points scored by both teams, during the last 90 seconds of a simulated matchup between two NBA teams. A vast archive of NBA highlights and footage will be randomly pulled from any matchup over recent seasons between the two teams, producing millions of possible outcomes.
The game will be distributed to licensed gaming operators in multiple regions across the world, initially launching in Europe and will expand to include the U.S. later in the 2019-2020 NBA season. Fans can expect to see NBA Last 90 across multiple channels, including retail locations, online and in mobile applications.
“Virtual sports betting is incredibly popular in regions around the world and we’re looking forward to giving fans another innovative way to engage with the NBA,” said Scott Kaufman-Ross, head of fantasy and gaming for the NBA.