Casino Journal’s 16th edition of the Casino Marketing & Technology Conference, held at Caesars Palace Las Vegas Hotel & Casino July 23-25, featured strong increases in attendees and exhibitors and the first ever pre-show Loyalty and Player Development Conference presented by Raving Consulting.

The one-of-a-kind event, which offers dedicated traditional and digital marketing tracks for casino marketers and extensive networking opportunities, attracted over 425 attendees, including a double-digit increase in the number of paid attendees over the prior year, and 46 exhibiting companies.

The Romero Awards, summarized below, were one highlight. Others included an opening keynote address by Casey Cohen, chief marketing officer of London’s Hippodrome Casino; the presentation of a Lifetime Achievement Award to Bob Hamman, president, CEO and founder of SCA Promotions and SCA Gaming; and an exclusive interview of  Tom Jenkin, global president of Caesars Entertainment, conducted by marketing guru Dennis Conrad.

As for the Romeros, over 80 entry submissions were made in the following award categories: Online Marketing (Website and Social Media); Electronic Marketing (e-Mail and Mobile); Community Relations (Charity, Cooperative Business Programs); VIP Promotion (For Top-Rated Players); Direct Mail Marketing (Single or Campaign); and Casino Floor Promotion.

The judges, each of whom was a disciple of John Romero and his 48-year crusade for measurable, accountable casino marketing expenditures, were Jackie Brett, principal, Brett’s Vegas View; Don Kennedy, player development manager, Affinity Gaming; and Jack Breslin, director of marketing, Triple Crown Casinos. The awards were once again presented by Toby O’Brien, casino marketing consultant.

 “We are thrilled with the results of this year’s Casino Marketing & Technology Conference and would like to thank all of the event stakeholders; our attendees, exhibitors and sponsors and speakers, for keeping this can’t-miss event for casino marketers strong and  thriving,” said Tom Esposito, group publisher, BNP Media Gaming Group. “We look forward to building on this year’s successes at next year’s event.”

The 17th annual Casino Marketing & Technology Conference will be held at Caesars Palace July 14-16, 2020.

A list of this year’s Romero Award winners follows:

CASINO FLOOR PROMOTION—LARGE CASINO
(More than 1,500 gaming machines)

Diamond Romero Award

  • $10,000,000 ANNIVERSARY CELEBRATION, Snoqualmie Casino, Snoqualmie, Wash.

Gold Romero Award

  • MARCH MADNESS PLAY CONCIERGE, Westgate Casino Resort, Las Vegas
  • WHEEL OR DEAL DRAWINGS, Rivers Casino, Pittsburgh, Pa
  • $1,000,000 CRUISIN’ INTO SUMMER, Snoqualmie Casino, Snoqualmie, Wash.

Silver Romero Award

  • THE JACKET GIVEAWAY, Gila River Hotels & Casino, Chandler, Ariz
  • FALLSVIEW CASINO RESORT’S CHINESE NEW YEAR—YEAR OF THE PIG PROMOTION, Fallsview Casino Resort, Niagara Falls, Ontario, Canada
  • HOT GIFTS GIVEAWAY—MONEY BOOTH EDITION, Niagara Casinos, Niagara Falls, Ontario, Canada
  • $100,000 ANCHORS AWAY DRAWINGS, Rivers Casino, Pittsburgh, Pa.

CASINO FLOOR PROMOTION—SMALL/ MID-SIZE CASINO
(Less than 1,500 gaming machines)

Gold Romero Award

  • KING AND QUEEN MECHANICAL BULL, Painted Hand Casino, Yorkton, Saskatchewan, Canada
  • EXPERIENCE SOMETHING NEW, Sevenwinds Casino, Lodge & Conference Center, Hayward, Wis.

COMMUNITY RELATIONS—LARGE CASINO

Diamond Romero Award

  • CELEBRATING 25 YEARS WITH GILA RIVER, Gila River Hotels & Casinos, Chandler, Ariz.

Gold Romero Award

  • SNOQUALMIE CASINO DONATES ON BEHALF OF TEAM MEMBERS, Snoqualmie Casino, Snoqualmie, Wash.

Silver Romero Award

  • GILA RIVER CARES NIGHT OF GIVING, Gila River Hotels & Casinos, Chandler, Ariz.

COMMUNITY RELATIONS—SMALL/MID-SIZE CASINO

Gold Romero Awards

  • BACK TO SCHOOL SUPPLY DRIVE, Gold River Casino, Anadarko, Okla.

DIRECT MAIL MARKETING—LARGE CASINO

Diamond Romero Awards

  • BANKERS BUCKS, Rivers Casino, Pittsburgh, Pa.

DIRECT MAIL MARKETING—SMALL/MID-SIZE CASINO

Silver Romero Awards

  • ALASKA SAILINGS, Celebrity Cruises/Fortunes Casino, Miami, Fla

ELECTRONIC MARKETING—LARGE CASINO

Silver Romero Awards

  • RIVERS BET TICKET LAUNCH, Rivers Casino, Pittsburgh, Pa.

ONLINE MARKETING—LARGE CASINO

Silver Romero Awards

  • PRO FOOTBALL FRENZY AND PRO FOOTBALL TICKET CHALLENGE, Akwesasne Mohawk Casino Resort, Hogansburg, N.Y.

VIP PROMOTIONS—LARGE CASINO

Diamond Romero Awards

  • NYE JAMES BOND GOLDEN GALA, Gila River Hotels & Casinos, Chandler, Ariz.
  • GET IN THE GAME INVITATIONAL, Snoqualmie Casino, Snoqualmie, Wash.

Gold Romero Awards

  • BASKETS & BRACKETS EVENT, Rivers Casino, Pittsburgh, Pa.
  • A TASTE OF LITTLE ITALY—THE FEAST OF SAN GENNARO, Gila River Hotels & Casinos, Chandler, Ariz.
  • SURF &TURF DRAWINGS, Rivers Casino, Pittsburgh, Pa.
  • “RUN FOR THE ROSES” KENTUCKY DERBY VIEWING PARTY, Gila River Hotels & Casinos, Chandler, Ariz.

Silver Romero Awards

  • GLITZ & GLAM NEW YEAR’S EVE SOIREE, Resorts World Catskills Casino Resort, Monticello, N.Y.
  • HAUNTED HIGH, Fallsview Casino Resort, Niagara Falls, Ontario, Canada

VIP PROMOTION—SMALL TO MID-SIZE CASINO

Gold Romero Awards

  • FALL BALL, Batavia Downs Gaming, Batavia, N.Y.

Silver Romero Awards

  • VIP APPRECIATION—WILLY WONKA, Lake of the Torches Resort Casino, Lac du Flambeau, Wisc.