DraftKings Inc. and Sportradar officially announced a long-term partnership extension whereby Sportradar will continue to be DraftKings’ supplier for data feeds and bet stimulation content. As part of the extension, Sportradar will provide DraftKings with access to a variety of official sports data feeds, including the NFL, MLB and the NBA for sports betting and daily fantasy sports (DFS).
“We are proud to extend our partnership with DraftKings, one of the most respected gaming companies in the U.S.,” said Neale Deeley, vice president of U.S. sales and gaming, Sportradar. “DraftKings’ journey into sports betting has been a fantastic success, and we have been honored to be on that journey with them. We look forward to continuing that success for many years to come.”
The partnership will bring more instantaneous data feeds to the DraftKings Sportsbook, supplementing live and in-play wagering, these offers becoming more prevalent as legalized sports betting continues to expand across the nation. With the new ability to access official league data and branding, DraftKings is poised to bring fans even closer to the action.
“DraftKings’ goal is to build the best, most trusted and most customer-centric destination for sports fans and our expanded partnership with Sportradar provides us with superior support,” said Ezra Kucharz, chief business officer, DraftKings. “This partnership will enhance customer experience by allowing us to provide faster turnaround time on our products and give us the opportunity to develop new, innovative offerings for our players.”