RealMotion recently brought its expertise to the launch of the world’s first guitar-shaped hotel, the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. 

Powered by a single RealMotion 4 Karat Gold Series server, the entire facade of the 400-foot-tall, $1.5 billion hotel is now one of the world’s most unique digital sculptures, capable of presenting a multitude of dazzling visual effects and presentations that utilize 2.3 million LED lights, video mapping and lasers - a project that was managed, directed, engineered and installed by Boston-based custom fabricator DCL (Design Communications LTD).

“The front facade of the hotel is both a media system and a dynamic sculpture,” said Geoffrey Platt, director of RealMotion. “Lined with LED products and power systems provided by SACO, the front will serve as a screen and stage to daily musical showcases. The shows will be a testament to how music has been instrumental in defining Hard Rock hotels, restaurants and entertainment properties around the world.”

The facade has five core elements that can each be used for specific effects. The front and back are the main sections on which dynamic content can be video mapped. The outline delineates the edges of the guitar shape, and content plays with this aspect by hiding and revealing the guitar’s contours. The sides enhance the illusion of depth for visual effects, while the strings, which utilize lasers instead of LEDs, are used to show vertical motion and effects such as fountains, chord strums and string plucks. Lastly, The Spandrel Glass section is ideal for expanding content from the face and body to create the illusion of another level of content.

“We needed a media server for a permanent architecture setting, that could be integrated into a larger network,” said Jeff Grantz, director of creative technologies at DCL. “The 4 Karat server from RealMotion’s Gold series has a robust architecture setting and required minimum project-based customization. We’re well-informed of the server’s dexterity for generative content and knew it would be an intuitive tool to pass on to our client for when they begin to facilitate their own programming. As always, it’s a great experience to work with RealMotion and the RealMotion team.”

RealMotion took special care to build the content system in such a way that Hard Rock would be able to make relatively quick adjustments that could otherwise take hours of video rendering to complete. To achieve this, RealMotion used image sequencing instead of video, so that any changes would only require replacing or editing images within the sequence, eliminating the need for a new video file to be rendered.