Dashboard help casino operators better understand slot performance metrics
Eilers & Krejcik Gaming and Fantini Research are proud to announce a new dashboard service available for casino operators, slot suppliers and industry investors.
Indeed, in addition to the monthly EILERS-FANITNI Game and Cabinet Performance Reports, for the past two years we have provided basic database access to all participating operators and premium subscribers. And recently, we have considerably improved our business intelligence reporting tools and are pleased to share the insights from one of our new improvements, the GPD—Casino Dashboard.
On a personal note, evaluating my casino performance and floor mix against my respective competitive set often consumed much of my time as a slot manager. I spent many hours and days walking competitor floors, researching market data and meeting my counterparts at other casinos to trade information. Now these time-consuming casino comparisons are now offered in an easily digestible, segmented dashboard supported by Tableau software and backed by the EILERS-FANITNI Central Game Performance Database (GPD).
The front page of the GPD—Casino Dashboard is shown above. This report presents a fair share comparison of both performance and floor mix for a sample casino stacked against its respective region and includes an individual game-to-game comparison at the bottom of the report.
In the top left, each supplier’s performance from the user’s casino are shown with the orange vertical Gantt bar in comparison to the performance of the respective region shown with the horizontal blue bar. This chart is quickly interpreted by noting every time the blue bar surpasses the orange bar, the supplier’s machines at the casino in question are underperforming compared to their competitors. Analyzing this report, it shows that gaming machines from Incredible Technologies, Everi and Aristocrat are underperforming at the target casino while those from Interblock, IGT and Scientific Games are overperforming.
In the top right section, we take the reported units and provide the same user-to-region comparison. The results can also be sorted top down, descending, to more easily highlight variations in each supplier’s percent of total slots. As the results relate to floor mix, the chart shows that the user’s casino is underrepresented with Aristocrat and IGT, while being more densely saturated with Incredible Technologies and Scientific Games.
Finally, in the bottom of the report, we provide a game-by-game breakdown of performance and units to accentuate divergences.
By utilizing this dashboard, users not only can perform a side-by-side comparison grouped by supplier, they can also pivot the charts to display denomination, own status, game type, cabinet and game-level metrics while applying additional filters for denomination, supplier status, game classification and others.
Continuing with the GPD—Casino Dashboard, the chart at the top of the next page is comprised of insights into casino optimization. Here we take the fair share analysis from the casino comparison report and layer in regional performance metrics to analyze each casino. This resulting analysis then makes recommendations to improve revenue through adjusting floor share by each supplier.
Most importantly, the casino optimization report displays “Available Games,” which are high-performing cabinets and game configurations currently not listed at the target casino but are in the competitive region. In this example, the analysis advises the casino operator to increase their owned Aristocrat floor share by 1 percent. Using that advice and moving down the report to the Available Games section, the user is quickly directed to the top-ranking cabinet and game combination—the Aristocrat Buffalo Gold Revolution on the Mars X cabinet, performing at 2.49x vs zone average.
Turning to the premium leased and WAP portion, analysis recommends an increase to IGT share and showcases the high-performing Wheel of Fortune—Double Diamond Gold Spin at the third rank. Also, in the premium segment, the dashboard suggests a decrease for Aristocrat but also points to Billions on the Flame 55 as the top-ranked available game, likely making for a great conversion opportunity.
While not the last of the dashboards available for casino operators, the Trending Dashboard (below) is one of the more insightful. Many operators get caught up in the ever-shifting current performance metrics and often overlook trends that signal when cabinets and games are signaling a decline. Slot managers can become more proactive and immediately catch diminishing performance by studying the moving average.
The information provided in this chart is concentrated on the moving performance average of each cabinet from the user on the left in parallel to the region on the right. Viewing the arrows right to left, the cabinets and games are sorted by top performers to low performers and shaded by color based on the moving average—orange for increasing and blue for decreasing. The user can then select the declining cabinets, highlighting potential theme conversions to increase revenue before performance is impacted.In addition to the reports previewed here, the GPD—Casino Dashboard service also includes more granularity on each individual casino for performance evaluation and can be used by corporate operators to standardize and consolidate data across the enterprise, so data easily be shared between casinos. The new dashboard service is available for all casino operators that participate in the EILERS-FANTINI Central Game Performance database, the largest repository of slot data worldwide currently more than 220,000 slots