CASHLESS SYSTEMS

Going digital
Mobile cashless gaming solution successfully launched at Oklahoma casino
BY GLOBAL PAYMENTS GAMING SOLUTIONS

Quapaw, Okla.-based Downstream Casino Resort has installed Global Payments Gaming Solutions’ VIP Mobility, the gaming industry’s first mobile solution enabling true cashless casino gaming. Increasingly, consumers are choosing to go cashless in their daily lives, from the coffee shop to the gas pump to the grocery store, and they want that same level of convenience to extend to their gaming experiences as well. Casino operators, in turn, stand to benefit from the adoption of cashless gaming as it provides a more cost-effective, secure payment method on their gaming floors.

“We want to provide the very best experience for our patrons and offering a mobile gaming option is just one step toward ensuring that they enjoy their time in our resort,” said Brock Moorehouse, compliance manager, Downstream Casino Resort. “Through VIP Mobility, we give our guests the choice to access funds in the way that is most convenient for them.”

Global Payments Gaming Solutions’ VIP Mobility is unique within the industry in that it is seamless from funding through cash-out. Casino guests create digital TITO tickets on their mobile devices by scanning an existing voucher or via their VIP Preferred e-check accounts. They are then able to easily pair their mobile device to any slot or table game by simply scanning a QR code and can easily reload from their phone and retrieve their funds once playing is complete. Play is never interrupted to get cash.

“Today’s consumers are accessing their money through a variety of different channels, depending on their own unique situations and preferences,” said Christopher Justice, president of Las Vegas-based Global Payments Gaming Solutions. “With VIP Mobility, Downstream Casino Resort is taking a lead position in the industry by providing a more secure, more enjoyable gaming experience to its guests—all hosted within its existing infrastructure.”

Global Payments Gaming Solutions, a division of Global Payments, enables the world’s gaming entertainment leaders to create amazing consumer experiences and maximize spend across all of their physical and digital properties. Visit www.globalpaymentsgaming.com for more info.


AUDIO/VISUAL

Sound decision
A state-of-the-art audio system selected by the recently opened Hoiana Suncity integrated resort in Vietnam
BY HARMAN PROFESSIONAL SOLUTIONS

To elevate the guest experience at the Hoiana Suncity gaming and entertainment venue, VISCO Joint Stock and ihD Ltd. has deployed cutting-edge HARMAN Professional audio-visual (AV) and background music (BGM) solutions.

Hoiana is the first beachfront integrated resort in Central Vietnam and had its preview soft opening last month. The casino resort consists of entertainment and gaming facilities by Hoiana Suncity as well as the 18-hole Hoiana Shores Golf Club and Hoiana Hotel & Suites, the first of four luxury hotels managed by Rosewood Hotel Group.

“The client wanted the latest high-tech audiovisual, background music, lighting solutions and LED video walls to enliven its gaming and entertainment venues,” said David Chua, general director for VISCO Joint Stock. “One of the challenges that we faced was that we began the project with 50 percent of the architectural drawings, while the rest of the design was put in place as the establishment was being built. We used HiQnet Audio Architect Software for programming and configuring all of HARMAN’s audio systems. Integrating a multitude of the AV and lighting equipment made this project an exciting challenge.”

The BGM system in the casino and F&B areas consists primarily of JBL Control Series speakers. Control 26CT, 24CT, 328CT, 322CT coaxial ceiling speakers, along with JBL Control 25AV 60-watt indoor/outdoor commercial speakers, deliver premium output with wide coverage. To remove resonances and deliver lower bass response, the Control 300 Series speakers were fitted with JBL MTC-300BB8 Backcans and JBL MTC-300BB12 Backboxes. To ensure extended durability, JBL MTC-300RG8 and MTC-300SG12 scratch-resistant square grilles were added to the speakers.

Mot Hai Bar, the stage bar setup at Hoiana Suncity with complimentary entertainment shows for players, consists of JBL AM5215/64 2-Way, fullrange loudspeakers, which are weatherresistent and feature a progressive transition waveguide for excellent pattern control. The JBL ASB7118 ultralong excursion high-power single subwoofer offers powerful bass with low distortion, while JBL AC18/95 passive compact speakers were integrated for their ease of mounting and highfidelity output. Also included were JBL Control 26CT two-way coaxial ceiling loudspeakers, a JBL CSMA2120 mixing console, an AKG PZM11 boundary microphone, as well as Crown CDi 4|600 power amplifiers.

“The project at Hoiana Suncity was unique for two reasons,” said Ramesh Jayaraman, vice president and general manager of HARMAN Professional Solutions, APAC. “One is the sheer scale of the establishment, and the second being the unprecedented challenges posed by COVID-19. We would like to thank Hoiana Suncity for their faith in the best in class HARMAN Audio Solutions which will provide a world class experience to their customers.”

HARMAN Professional Solutions engineers and manufactures audio, video, lighting and control (AVLC) products for entertainment and enterprise markets, including live performance, audio production, large venue, cinema, retail, corporate, education, government, hospitality, broadcast and more. Visit pro.harman.com for more info.


CMS

Upper management
Resorts World Las Vegas opts for the SYNKROS casino management system to power gaming operations
BY KONAMI GAMING

Resorts World Las Vegas announced the selection of Konami Gaming as its exclusive gaming system management partner.

Konami’s award-winning system, SYNKROS, will streamline, manage and optimize the $4.3 billion resort’s gaming operations by converting meaningful data into actionable information. The dynamic system will provide the resort with powerful marketing, communications and tracking tools designed to increase player engagement through individually customized incentives; assess and optimize realtime casino performance through detailed reporting and visual analytics; and manage accounting, slot and table operations, among other capabilities.

Scheduled to open next summer, Resorts World Las Vegas will be the first resort on the Las Vegas Strip to integrate the full suite of tools available through SYNKROS’ comprehensive enterprise software license throughout the 110,000-square-foot, next-generation casino floor. Through the partnership, Resorts World Las Vegas and Konami will collaborate to bring a complete array of marketing solutions including first-to-market technology to the property, while simultaneously enhancing the players’ experience through key benefits including cashless wagering, mobile account management, loyalty and bonus awards and more.

“Reinventing the hospitality experience in Las Vegas means enhancing our service measures and boosting customer engagement through every touch point of the Resorts World Las Vegas experience, including gaming,” said Scott Sibella, president of Resorts World Las Vegas. “Through this partnership with Konami and the implementation of SYNKROS, we will have the ability to connect with players in real time to provide the most cutting-edge, personalized gaming experience on the Las Vegas Strip.”

“The opening of Resorts World Las Vegas will bring a wave of leading-edge technology, convenience, and amenities to guests, in ways that are absolutely historic for Las Vegas and the larger global gaming community,” added Tom Jingoli, executive vice president and chief commercial officer at Konami Gaming, Inc. “For years, Konami’s SYNKROS has worked to deliver guest experiences at the forefront of innovation, so the chance to create new heights of engagement and entertainment for future Resorts World patrons truly resonates with our shared, enduring vision.”

Konami Gaming is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. Visit www.konamigaming.com for more info.


CREDIT CARDS

A strong alliance
New, long-term deal allows Caesars Entertainment to expand loyalty programs with on-site credit card issuance and online gaming capabilities
BY ALLIANCE DATA SYSTEMS

Caesars Entertainment has inked a long-term agreement with Columbus, Ohio-based Alliance Data Systems Corporation—a premier provider of branded private label, co-brand and commercial card programs—to continue providing co-brand credit card services for Caesars properties.

Caesars Entertainment continued to grow through development of new resorts, expansions and acquisitions and operates primarily under the Caesars, Harrah’s and Horseshoe brand names. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

The renewal agreement builds upon last year’s rebrand of the Caesars Rewards Visa co-brand credit card to align with the Caesars Rewards loyalty programs, one of the largest customer loyalty programs of its kind in the industry. Cardmembers can take advantage of rewards earned through purchases made at Caesars’ Rewards Destinations as well as additional reward credits for airlines, gas, grocery stores and everywhere else Visa is accepted.

Alliance Data and Caesars will also continue to provide on-site and online solutions to enhance cardmember acquisition and engagement. Currently, select Caesars’ properties offer instant card issuance capabilities—with plans to expand this capability across the Caesars’ enterprise. Guests can begin using their Caesars Rewards Visa card immediately during their visit at a Caesars resort and further cardmember integration is expected in the growing online gaming space, an initiative that Caesars began last year.

“At Caesars, we provide our guests with an exceptional experience through our leading gaming, hospitality, dining and entertainment offerings,” said Mostafa Boutajrit, vice president of loyalty at Caesars Entertainment. “Alliance Data’s proven expertise in data-driven loyalty marketing programs enables our guests to make the most of their experience with Caesars, while contributing to our growth and expansion goals.”

“We are excited to continue our partnership with Caesars as we enhance the customer experience and drive further loyalty for the brand,” added Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “We look forward to expanding our innovative offerings alongside Caesars and providing guests with all of the valuable benefits that come with being a loyal Caesars Rewards Visa cardmember.”

Alliance Data’s card services business is a provider of market-leading private label, co-brand, and business credit card programs. Visit www.AllianceData.com for more info.