This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really, this is good stuff and it will help you focus your marketing like never before.
By all accounts, it appears another slowdown in spending is on our horizon. Although the easy argument would be that retail has gone online, The State of Brick-and-Mortar Retail Report shows 86 percent of purchases still happen in physical locations.
Yes it’s G2E time this month, but if you’re in the table games business, next month may be more enticing to visit Las Vegas since Casino Journal’s Cutting Edge Table Games Conference returns to Paris Las Vegas November 18-20.
Walk through the average casino floor, and it’s hard not to notice the various forms of media and screens that are now used to touch the customer. Make your way to the casino back office, and you’re quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.
Thanks largely to their portrayal on television and in the movies during my formative years, I had a somewhat skewed view of tradeshows and conventions when I officially entered the business world in the 1980s.
Tom Jenkin, president, global operations, Caesars Entertainment, sat for an interview
with his former colleague from Harrah’s, Dennis Conrad, president emeritus of Raving Consulting at the Casino Marketing & Technology Conference in late July.
The number of casinos has been fairly flat nationally for the past decade but the overall supply of gaming has skyrocketed. The battle for gaming revenue is as intense as ever, so what strategies can marketers pursue to stay ahead of game?
There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers' wallets. Local economies can tank.
Hi. How ya doin? Nice to see you. Thanks for reading. How ya’ been? It really is a pleasure. It’s very simple, these phrases. They all have one thing in common—they are greetings, or if you will, expressions of welcome.
In this issue of Casino Journal, The gaming industry responds to the social and economic onslaught of COVID-19, Developing a Coronavirus Protection Strategy for Casinos and Cardroom, A New Way to Build Casino Loyalty during Coronavirus, and much more!
In this issue of Sports Betting Management, read how more and more Native American properties establish sportsbooks or strike marketing deals with professional teams and leagues, The National Football League (NFL) continues to have an impact on sports betting within the U.S., and much more!