Last month’s annual G2E show—as usual—offered something for everyone. On the conference side of things, there was no shortage of high-profile perspective on where we are headed in the all-important areas of sports betting, mobile gaming and customer-facing technology.
In a few short months we will be entering the 2020s, and Casino Journal will be marking its fifth decade of existence. As with any enterprise with this many years under its belt, Casino Journal has had to go through some pretty drastic changes to stay current and vital with its end-users—you, the readers.
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really, this is good stuff and it will help you focus your marketing like never before.
By all accounts, it appears another slowdown in spending is on our horizon. Although the easy argument would be that retail has gone online, The State of Brick-and-Mortar Retail Report shows 86 percent of purchases still happen in physical locations.
Yes it’s G2E time this month, but if you’re in the table games business, next month may be more enticing to visit Las Vegas since Casino Journal’s Cutting Edge Table Games Conference returns to Paris Las Vegas November 18-20.
Walk through the average casino floor, and it’s hard not to notice the various forms of media and screens that are now used to touch the customer. Make your way to the casino back office, and you’re quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.
Thanks largely to their portrayal on television and in the movies during my formative years, I had a somewhat skewed view of tradeshows and conventions when I officially entered the business world in the 1980s.
Tom Jenkin, president, global operations, Caesars Entertainment, sat for an interview
with his former colleague from Harrah’s, Dennis Conrad, president emeritus of Raving Consulting at the Casino Marketing & Technology Conference in late July.
In this issue of Casino Journal, Casino Marketing in the new normal, incentive programs help determine who plays and stays at post-COVID Casinos, a near-term challenge with long-term impacts, and much more!