In spite of the available data, many properties rely almost exclusively on player value data generated through gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately.
There is a lot of lip service paid to making the slot floor, pit area and other aspects of the traditional brick-and-mortar casino more attractive to the Millennial generation. I don’t think I’m being too critical in saying that, so far, most of the attempts to “Millennial-ify” the casino experience have been largely cosmetic.
Coming back to work after the holidays is always a drag. In many places winter has taken hold with no end in sight, it gets dark before you leave the office and a new business year with its myriads of challenges is just beginning. No wonder there is such a thing as seasonal dysfunction disorder.
Although a rebranding is most visible through the use of a new name, logo, tagline or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors and other stakeholders.
Although we are just a few steps into what promises to be a very long marathon for the development of sports wagering within the U.S., there has already been a clear leader out of the gate—MGM Resorts International.
Many casinos have determined that it is in their best interest to measure and track their guests’ satisfaction. They understand that, even with the likelihood of losing money gambling, most gamblers can—and do—have a positive experience at their casino.
Penn is on the right side of the acquisitions game because it is one of the most efficient operators in the business, with post-tax margins just north of 29 percent currently and on track to hit 30 percent by 2020.
As the number of states offering legalized sports betting creeps toward double figures, the topic itself dominated the stage at last month’s G2E show. And for good reason; interest is high and, as with everything that runs through statehouses, it’s complicated.
If you look back on the evolution of Netflix, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were—with the confidence of a first place brand. You can do the same.
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go.
In this issue of Casino Journal, gaming operators prep for reopening in the ongoing shadow of coronavirus, reopening casinos should consider going back to the beginning, architects ponder COVID-19 impact on gaming resort layout and design, and much more!