In the world of brick-and-mortar casinos, it’s fair to say traditional marketing was always at the forefront while digital marketing, except for e-mail and some PPC ads, has been largely ignored. Today, however, this dynamic is rapidly changing.
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks.
Global Gaming Expo is upon us, which means it’s the time of year fraught with excitement and a temptation to gamble on capital purchases. We rush to the G2E tradeshow floor in Las Vegas to see the newest products and those we’ve somehow missed during the year.
This year has brought us the legalization of sports betting, the beginning of a resurgence of Atlantic City with two new casino openings, the expansion of casinos into Massachusetts and the hope for revitalization of the Catskill region and the infusion of funds to expand and improve existing properties.
By the time you read this at G2E, I imagine we’ll know who has replaced Geoff Freeman in the top spot at the American Gaming Association (AGA). His replacement will have big shoes to fill, just as Freeman did when he replaced Frank Fahrenkopf, the AGA’s first CEO, in 2013.
Two months ago, the American Gaming Association (AGA) released State of the States 2018, which reported that consumer spending on commercial casino gaming tallied $40.28 billion in 2017, a 3.4 percent increase of 2016 and record setting revenue return for the industry.
As an editor of a casino trade magazine, a lot of press releases regarding new slot machine games, products and systems tend to cross my desk this time of year, as industry providers gear up for the Global Gaming Expo (G2E), which will take place October 8-11 at the Sands Expo & Convention Center in Las Vegas.
In this issue of Casino Journal, gaming operators prep for reopening in the ongoing shadow of coronavirus, reopening casinos should consider going back to the beginning, architects ponder COVID-19 impact on gaming resort layout and design, and much more!