Driving revenue in table games is tricky. Table game play has been stagnant, even declining in some places, for years. Some table games are susceptible to advantage play, even more so if a table game operator throws a lucrative promotion on top of those games.
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really, this is good stuff and it will help you focus your marketing like never before.
Walk through the average casino floor, and it’s hard not to notice the various forms of media and screens that are now used to touch the customer. Make your way to the casino back office, and you’re quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.
The number of casinos has been fairly flat nationally for the past decade but the overall supply of gaming has skyrocketed. The battle for gaming revenue is as intense as ever, so what strategies can marketers pursue to stay ahead of game?
There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers' wallets. Local economies can tank.
Hi. How ya doin? Nice to see you. Thanks for reading. How ya’ been? It really is a pleasure. It’s very simple, these phrases. They all have one thing in common—they are greetings, or if you will, expressions of welcome.
When planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns giving their best ideas on what promotion to do next without the luxury of good property analytics to help support them.
Using a 360 data analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it.
This issue of Casino Journal is the security issue featuring how gaming operators remain on the lookout for better ways to protect the casino resort enterprise, advice on how to improve surveillance system performance, the steps one hotel chain took to protect against COVID, and much more!