There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers' wallets. Local economies can tank.
Hi. How ya doin? Nice to see you. Thanks for reading. How ya’ been? It really is a pleasure. It’s very simple, these phrases. They all have one thing in common—they are greetings, or if you will, expressions of welcome.
When planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns giving their best ideas on what promotion to do next without the luxury of good property analytics to help support them.
Using a 360 data analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it.
At the moment PASPA was struck down by the Supreme Court in 2018, something changed in the way that many casinos think about the future of gaming. With 10 states having legalized sports betting and eight already accepting wagers, the frenzy to capture new and younger patrons was set into motion.
Planning on a remodel of a restaurant, hotel room or a new build? Two of the biggest mistakes I see over and over again are One: Architects and designers are not familiar with the unique needs of gamblers, and Two: There is no central person that is coordinating the build.
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional players. What that means is that in most of our marketing, the slot products are not differentiated.
Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, it can become overwhelming.
In this issue of Casino Journal, The gaming industry responds to the social and economic onslaught of COVID-19, Developing a Coronavirus Protection Strategy for Casinos and Cardroom, A New Way to Build Casino Loyalty during Coronavirus, and much more!
In this issue of Sports Betting Management, read how more and more Native American properties establish sportsbooks or strike marketing deals with professional teams and leagues, The National Football League (NFL) continues to have an impact on sports betting within the U.S., and much more!