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Home » Topics » Columns » Other Columns

Other Columns
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Casino Branding Column Casino Journal
Casino Branding

Fine tuning the meaning of your casino brand

Juliacarcamo 200x200
Julia Carcamo
October 23, 2019
No Comments

By all accounts, it appears another slowdown in spending is on our horizon. Although the easy argument would be that retail has gone online, The State of Brick-and-Mortar Retail Report shows 86 percent of purchases still happen in physical locations.


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Casino Branding Column Casino Journal
Casino Branding

Dos and Don’ts for casino word-of-mouth marketing campaigns

(Let’s give them) something to talk about
Juliacarcamo 200x200
Julia Carcamo
September 12, 2019
No Comments

Traditionally, word of mouth spreads from one person to another; but in today’s hyper-connected world, word of mouth can spread from one to hundreds or thousands with a single tweet or post.


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Casino Branding Column Casino Journal
Casino Branding

Casino marketing departments and public personas

Juliacarcamo 200x200
Julia Carcamo
July 15, 2019
No Comments

Three key phases comprise building a strong brand strategy: discovery, articulation and deployment.


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Guest Column Casino Journal
Call Center

Casino call centers need to emphasize the customer experience

Peter tetlow
Peter Tetlow
July 15, 2019
No Comments

Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to improve it.


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Casino Branding Column Casino Journal
Casino Branding

A love letter to casino advertising

Juliacarcamo 200x200
Julia Carcamo
June 18, 2019
One Comment
When I discovered my love of branding, I somehow felt advertising was lesser by comparison. Moreover, in the current consumer-focused market, the word “advertising” is almost dirty or evil as if it were some wizard behind a curtain attempting to manipulate us.
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Casino Branding Column Casino Journal
Casino Branding

Casino marketing training for the future

The marketing landscape continues to shift and change at a rapid pace. Along with the changes comes an ever-increasing need to polish or improve our skills.
Juliacarcamo 200x200
Julia Carcamo
May 22, 2019
No Comments

You can’t look through your e-mails without seeing some article on how to be the best at data-driven marketing, strategy and cross-team management. We simultaneously need to be able to test, analyze and differentiate between a plethora of metrics and the most important key performance indicators, ultimately gaining the insights that will improve our business.


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Casino Branding Column Casino Journal
Casino Branding

Items to add to the casino employee manual

Juliacarcamo 200x200
Julia Carcamo
April 19, 2019
No Comments

The employee manual—the collection of policies and procedures every new employee gets when they start a job; long thought to be the critical document for setting clear expectations: what to wear (or not), how to behave (or not), and how to earn and use time off.


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Guest Column Casino Journal
Technology

Is the time right for a cashless land-based casino?

Aron kock gameco
Aron Kock
March 25, 2019
No Comments

Multiple studies and reports have shown that Millennials are not using as much cash as previous generations. What does this mean for the cash-heavy gaming industry? Why aren’t Millennials using as much cash? Technology has played a big part for such behavior.


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Guest Column Casino Journal
Law

A primer on casino game patents

Patented approach
Adam yowell author 200
Adam Yowell
Michael rounds author 200
Michael Rounds
February 21, 2019
No Comments

Patents are a unique type of commercial investment. They can be used to keep out competitors, defend against a competitor's litigation aggression, enable cross-licensing opportunities or any combination of these. Here is some strategy to consider when pondering the potential of a patent litigation.


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Guest Column Casino Journal
Human Resources

Real-world discussion about casinos and sexual harassment

Ss 16 marymarie quigley author
MaryMarie Quigley
February 21, 2019
No Comments

This year my company added sexual harassment training to its portfolio of leadership and communication training. I’ve heard many jokes from people as a result of this endeavor… “Sexual harassment training… does that mean you’re teaching people how to do it?”


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