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By all accounts, it appears another slowdown in spending is on our horizon. Although the easy argument would be that retail has gone online, The State of Brick-and-Mortar Retail Report shows 86 percent of purchases still happen in physical locations.

Traditionally, word of mouth spreads from one person to another; but in today’s hyper-connected world, word of mouth can spread from one to hundreds or thousands with a single tweet or post.

Three key phases comprise building a strong brand strategy: discovery, articulation and deployment.

Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to improve it.

You can’t look through your e-mails without seeing some article on how to be the best at data-driven marketing, strategy and cross-team management. We simultaneously need to be able to test, analyze and differentiate between a plethora of metrics and the most important key performance indicators, ultimately gaining the insights that will improve our business.

The employee manual—the collection of policies and procedures every new employee gets when they start a job; long thought to be the critical document for setting clear expectations: what to wear (or not), how to behave (or not), and how to earn and use time off.

Multiple studies and reports have shown that Millennials are not using as much cash as previous generations. What does this mean for the cash-heavy gaming industry? Why aren’t Millennials using as much cash? Technology has played a big part for such behavior.

Patents are a unique type of commercial investment. They can be used to keep out competitors, defend against a competitor's litigation aggression, enable cross-licensing opportunities or any combination of these. Here is some strategy to consider when pondering the potential of a patent litigation.

This year my company added sexual harassment training to its portfolio of leadership and communication training. I’ve heard many jokes from people as a result of this endeavor… “Sexual harassment training… does that mean you’re teaching people how to do it?”