When I discovered my love of branding, I somehow felt advertising was lesser by comparison. Moreover, in the current consumer-focused market, the word “advertising” is almost dirty or evil as if it were some wizard behind a curtain attempting to manipulate us.
You can’t look through your e-mails without seeing some article on how to be the best at data-driven marketing, strategy and cross-team management. We simultaneously need to be able to test, analyze and differentiate between a plethora of metrics and the most important key performance indicators, ultimately gaining the insights that will improve our business.
The employee manual—the collection of policies and procedures every new employee gets when they start a job; long thought to be the critical document for setting clear expectations: what to wear (or not), how to behave (or not), and how to earn and use time off.
Multiple studies and reports have shown that Millennials are not using as much cash as previous generations. What does this mean for the cash-heavy gaming industry? Why aren’t Millennials using as much cash? Technology has played a big part for such behavior.
Patents are a unique type of commercial investment. They can be used to keep out competitors, defend against a competitor's litigation aggression, enable cross-licensing opportunities or any combination of these. Here is some strategy to consider when pondering the potential of a patent litigation.
This year my company added sexual harassment training to its portfolio of leadership and communication training. I’ve heard many jokes from people as a result of this endeavor… “Sexual harassment training… does that mean you’re teaching people how to do it?”
Since the landmark SCOTUS decision to strike down PASPA in May 2018, states have been passing legislation to legalize sports wagering. New Jersey, Nevada, Delaware, West Virginia, Pennsylvania, Road Island, Mississippi and New Mexico already offer sports betting at land-based casinos.
In my last few articles, I covered the various analysis that I utilized as an operator and those that we at Eilers & Krejcik Gaming are applying in the EILERS-FANTINI Central Game Performance Database (GPD). Since those articles and reports were published, operators and suppliers have requested new ways in which they would like for us to slice and dice our large dataset.
In this issue of Casino Journal, gaming operators prep for reopening in the ongoing shadow of coronavirus, reopening casinos should consider going back to the beginning, architects ponder COVID-19 impact on gaming resort layout and design, and much more!