Imagine a modern-day casino resort where every drive-in or walk-in entrance is staffed 24 hours a day with someone whose main role is to warmly wave a greeting or personally say “Welcome Home.”

Driving revenue in table games is tricky. Table game play has been stagnant, even declining in some places, for years. Some table games are susceptible to advantage play, even more so if a table game operator throws a lucrative promotion on top of those games.

When the gaming industry celebrated Phil Satre, the impactful CEO and chairman of Harrah’s Entertainment, at his retirement some thought that was the end of his stellar career. Wrong.

There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers' wallets. Local economies can tank.

Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how to prosper in this always evolving gaming practice

Pam Shaw. Bryan Hayes. Michael Peters. You may not know these names, but I assure you they are among the most talented, effective and insightful Native American casino executives in Indian gaming today.

It is a fluid process—sometimes I feel more fully retired, but at other times, not so retired at all. Through it all, I know I am very fortunate, not “having to” work and being able to take work that stimulates me, is important or innovative and is done on behalf of a very small group of clients that I feel really appreciate my candor and perspective.