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Home » Authors » Dennis Conrad
Dennis Conrad

Dennis Conrad

Dennis Conrad is the former founder, president and chief strategist of Raving Consulting Company. He is a Casino Marketing Lifetime Achievement Award Winner and the creator of The Table Games Conference and the Best New Table Games Competition. He is now an independent gaming consultant working exclusively under the Raving banner. He can be reached at (775) 329-7864; or by e-mail at dennis@conradworks.com.

Articles

ARTICLES

Barona 1

Barona Resort and Casino finds success by making customers feel they are part of the family

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Dennis Conrad
April 13, 2020
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Imagine a modern-day casino resort where every drive-in or walk-in entrance is staffed 24 hours a day with someone whose main role is to warmly wave a greeting or personally say “Welcome Home.”


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How to improve table game promotions

How to improve table game promotions

Promoting expertise
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Dennis Conrad
November 18, 2019
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Driving revenue in table games is tricky. Table game play has been stagnant, even declining in some places, for years. Some table games are susceptible to advantage play, even more so if a table game operator throws a lucrative promotion on top of those games.


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Wynn Resorts
The DENNIS CONRAD Signature Series

An interview with Wynn Resorts Chairman Phil Satre

Retirement is just a word
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Dennis Conrad
October 23, 2019
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When the gaming industry celebrated Phil Satre, the impactful CEO and chairman of Harrah’s Entertainment, at his retirement some thought that was the end of his stellar career. Wrong.


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Marketing Column Conrad Casino Journal
Conrad on Casino Marketing

Solutions to some tough casino operations challanges

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Dennis Conrad
September 12, 2019
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There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers' wallets. Local economies can tank.


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Casino marketing advice from gaming industry experts
SSCM marketers

Casino marketing advice from gaming industry experts

Talking the TALK
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Dennis Conrad
July 17, 2019
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Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how to prosper in this always evolving gaming practice


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Leaders of the casino gaming industry
Cover Story

Following the veteran tribal casino leaders

Three longtime tribal casino operators reflect on their careers, the current state of the industry and the traits needed to succeed in the Indian gaming space
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Dennis Conrad
April 19, 2019
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Pam Shaw. Bryan Hayes. Michael Peters. You may not know these names, but I assure you they are among the most talented, effective and insightful Native American casino executives in Indian gaming today.


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Marketing Column Conrad Casino Journal
Conrad on Casino Marketing

A lifetime of casino marketing learning in 1,600 words (Part II)

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Dennis Conrad
February 21, 2019
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In my Casino Journal column last month, I began to share what I have learned in my nearly 45-year career in the gaming industry. I made the case for fun. In this month’s column, I share seven more key learnings from a career in gaming spent watching, listening, challenging, questioning, and in many cases, screwing up.
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Marketing Column Conrad Casino Journal
Conrad on Casino Marketing

A lifetime of casino marketing learning in 1,600 words

Semi-retirement is interesting.
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Dennis Conrad
January 27, 2019
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It is a fluid process—sometimes I feel more fully retired, but at other times, not so retired at all. Through it all, I know I am very fortunate, not “having to” work and being able to take work that stimulates me, is important or innovative and is done on behalf of a very small group of clients that I feel really appreciate my candor and perspective.


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craps table game
Special Section: Table Games Conference

The Case for Craps

As casino operators evaluate numerous new table games and side bets to find more profits, a big revenue opportunity is sitting right under their noses with craps
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Dennis Conrad
November 28, 2018
No Comments
Having dealt craps, taught craps, supervised craps, run craps promotions, counseled inventors of new craps game variations, consulted with craps operators and having played craps for over 40 years, I don’t believe that craps is a dying table game. On the contrary, I believe it's a sleeping giant.
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Marketing Column Conrad Casino Journal
Marketing: The Dennis Conrad Signature Series

Underappreciated Casino Initiatives

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Dennis Conrad
October 8, 2018
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While the staunchly anti-gaming coalition would disagree with me, the casino industry has done numerous good things for its customers and the communities that it serves.
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