Dennis Conrad

Dennis Conrad

Dennis Conrad is the former founder, president and chief strategist of Raving Consulting Company. He is a Casino Marketing Lifetime Achievement Award Winner and the creator of The Table Games Conference and the Best New Table Games Competition. He is now an independent gaming consultant working exclusively under the Raving banner. He can be reached at (775) 329-7864; or by e-mail at dennis@conradworks.com.

Articles

ARTICLES

Leaders of the casino gaming industry
Cover Story

Following the veteran tribal casino leaders

Three longtime tribal casino operators reflect on their careers, the current state of the industry and the traits needed to succeed in the Indian gaming space
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Dennis Conrad
April 19, 2019
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Pam Shaw. Bryan Hayes. Michael Peters. You may not know these names, but I assure you they are among the most talented, effective and insightful Native American casino executives in Indian gaming today.


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Marketing Column Conrad Casino Journal
Conrad on Casino Marketing

A lifetime of casino marketing learning in 1,600 words

Semi-retirement is interesting.
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Dennis Conrad
January 27, 2019
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It is a fluid process—sometimes I feel more fully retired, but at other times, not so retired at all. Through it all, I know I am very fortunate, not “having to” work and being able to take work that stimulates me, is important or innovative and is done on behalf of a very small group of clients that I feel really appreciate my candor and perspective.


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craps table game
Special Section: Table Games Conference

The Case for Craps

As casino operators evaluate numerous new table games and side bets to find more profits, a big revenue opportunity is sitting right under their noses with craps
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Dennis Conrad
November 28, 2018
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Having dealt craps, taught craps, supervised craps, run craps promotions, counseled inventors of new craps game variations, consulted with craps operators and having played craps for over 40 years, I don’t believe that craps is a dying table game. On the contrary, I believe it's a sleeping giant.
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Felix Rappaport Memoriam
In Memoriam

Felix Rappaport 1953-2018

Felix Rappaport was my friend…. thousands of people, I’m sure, would say the same thing.
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Dennis Conrad
August 14, 2018
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Felix passed away recently, a heart-wrenching, unexpected shock to all those friends. With no disrespect for many people that I admired, and learned from, in the gaming industry, Felix was the best leader I ever saw. Every executive who ever worked for him would run through walls for Felix.
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“loose vs tight” slot hold debate
Special Section: Marketing Technology

The impact of tight slot machines on casino marketing

Three long-time casino observers delve into the “loose vs tight” slot hold debate and the impact it is having on game players and property marketing
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Dennis Conrad
July 24, 2018
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In the early days, casinos didn’t screw around too much with a slot machine’s hold percentage. The technology wasn’t ready, most gamblers were table game players and, frankly, most slot operators didn’t know how to execute or analyze hold percentage changes… it was just too much dang trouble.
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Marketing Column Conrad Casino Journal
Marketing

The ways to have a successful casino

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Dennis Conrad
June 20, 2018
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I have been to hundreds and hundreds of casinos in my 45-year gaming career, and I wagered in most of them. I have watched casinos open, close, and then open again. I have seen giant casino companies gobble up the world, spin off “orphan properties” and then get gobbled up themselves.
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