Articles by Michael Perhaes

Does that journey link back to your brand promise? And have you enabled the convergence of digital and analog customer engagement to add value to your customer’s journey, while simultaneously recognizing those team members who bring this journey to life? Yikes.

As an aficionado of good billboards, I took note recently of a better-than-average, out-of-home campaign that Coca Cola is running nationally.

In 2009, another installment of a successful movie franchise was about to have its premiere, I was in charge of advertising at a Las Vegas casino resort on the Strip, and my cherished New York Yankees were gunning for their 27th World Series championship. These worlds would soon collide.

Like many ad agencies in the late 1990s, MVBMS's answer to digital advertising was a relatively simple formula that went something like this: uncork the engaging allure of "interactive", mix it with so-called "traditional" advertising, then render an "animated online banner ad."

We should all know by now that a brand is much more than a logo or a tag line.

In just nine years the mobile device has become so central to our daily lives that it seems as if it is no longer possible to function normally without it.

Pick any consumer-facing industry. The odds are good that right now its trade journals are churning out reams of pages and posting millions of bits bellowing about the latest demographically charged zeitgeist: the Millennial.

With the summer now in full swing ramping, it’s time to turn our thoughts to last minute family vacation planning.

After the opening of its first casino resort in Atmore, Ala., in 2009, Wind Creek Hospitality, a regional enterprise with no direct local competition, could operate without the support of any brand advertising. Its sole marketing message and customer promise was simply the lure of a jackpot win.

Staring down at all of these e-mail messages polluting my phone, I remain dazed and confused.