Operators today have access to better data collection, storage and analytics platforms, and it is indeed allowing them a view of every single touchpoint a player has while in a casino resort. But it does not stop there.
Just a few short years ago, skill-based games were developed to offer casino patrons a chance to influence the outcome of a slot-like game through expertise of play; essentially emulating the play experience of traditional video and arcade games where the most skilled players garner the highest scores.
Indeed, many would likely agree that cashless is an area where the gaming industry needs to be more conservative moving forward. While consumers may enjoy the conveniences of cashless gaming, perhaps it is too soon for these types of payments to be fully-adopted by the land-based casino industry.
In order to keep pace with Class III slot machines, Class II devices have gone through significant improvements in technology, evolving into high-performing, entertainment-filled product lines which are now comparable and able to compete with Class III concepts.
To talk more about the companies trends that paved the way to their successes, IGT's Darnell Johnson, director video poker product management, took some time to answer questions from Slot Management & Marketing Contributing Editor Joan Mantini. What follows are his responses:
Dmitry Starostenkov, CEO of EvenBet Gaming, recently took some time to field questions from Slot Management & Marketing Contributing Editor Joan Mantini regarding the company, its products and trends within the online gaming space.
The casino table games revival shows no sign of slowing down, and equipment suppliers are responding with new concepts that include many of the technological advances that have made slot machines so popular
Going back about a decade or so, it was not a secret that table games were struggling. New game concepts were being introduced on the casino floor and new technologies were allowing for other areas of casino gaming to rise above the historic need of the traditional table game.
November was a very good month for New Jersey’s online and retail sportsbooks. Since sports betting was legalized in June 2018, the Garden State’s sportsbooks have combined to generate a respectable $928 million in wagers.
For decades, a visitor to the gaming floor would have been hard pressed to differentiate one slot cabinet from another. But the past 20 years have seen a dramatic sea of change when it comes to the look and feel of slot machine cabinets.
U.S. gaming operators are still all agog over the potential of online sports wagering and rightly so… this new arm of legalized wagering could mean millions of dollars in additional daily revenue and thousands of new customers for domestic casino enterprises.
In this issue of Slot Management & Marketing, we take a look at some session highlights for the upcoming Casino Marketing & Technology Conference, hear about the latest innovations in skill-based slots, learn about new concepts from NIGA, and much more!