Lately, I have been evaluating how successful businesses incorporate an evidence-based decision making process to increase profits in a highly competitive economy where old business models are dying.

According to a recent Gallup “State of the Workplace” survey, only 33 percent of employees are engaged at work, which means 67 percent of our employees are checked out.

As budget season rolls around, executives are busy planning, calculating and justifying their proposed spending. This process hopefully is top of mind throughout the year, so when it comes time to put the spreadsheet together, it is much less painful.

Mobile devices have transformed how we interact in all aspects of our lives. We can do everything on our phone, except interact with our casino player’s clubs. Imagine the possibilities if we embrace this technology to deliver our loyalty club experience.