Deana Scott

Deana Scott, CEO, Raving Consulting, is a patented inventor who has spent her career in tribal gaming focusing on operations, marketing and project planning. She’s held strategic positions as a general manager and corporate marketing executive and has hands-on experience in the start‐up and expansion of numerous business ventures. She can be reached at deana@ravingconsulting.com.

Marketing

Creating a power relationship between casino marketing and slot machines

Deana Scott

April 19, 2019

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Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional players. What that means is that in most of our marketing, the slot products are not differentiated.

Marketing

Tips to creating a successful grand prize drawing at a casino

Deana Scott

March 25, 2019

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Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, it can become overwhelming.

Marketing

Ways to incorporate sports betting into gaming strategy

Deana Scott

February 21, 2019

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Prior to in-home megascreen televisions and sports packages on steroids, going to your local casino or bar to watch a sporting event was “a thing.” Could legalized sports betting signal the return of the packed bars at gaming facilities for college football, Super Bowl and NCAA basketball?

Marketing

Five key metrics that drive additional casino trips

We are lucky in the casino industry to have access to piles of data about our players.

Deana Scott

January 27, 2019

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In spite of the available data, many properties rely almost exclusively on player value data generated through gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately.

Marketing

Lines and a new methodology to improve the guest experience

Deana Scott

November 28, 2018

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After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go.

Marketing

My new perspective on casino security teams

Deana Scott

September 1, 2018

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During my days in casino operations, I would gauge a good Monday by whether the director of security stopped by my office to fill me in on the antics of the weekend. If he didn’t show by 10:00 a.m., I knew I could make progress on my list of tasks and projects.

Marketing

Streamlining reservations with a “One Call and Answer All” philosophy

Deana Scott

August 20, 2018

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When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor saving measure or implemented without a clear objective and tested, it can hurt your bottom line and lose customers.

Marketing

A Seismic Shift Regarding Big Data and Gaming

Deana Scott

May 30, 2018

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You can’t open an industry publication or attend a conference without seeing a discussion about Big Data or analytics. Now, this is good news… have we finally given the “Millennial topic” a rest and could we be on our way to recognizing the need for data-driven decision-making in our operations?

Marketing

Tips to Avoiding Technology Pitfalls in Gaming

Keeping up with technology is a time consuming and expensive proposition for most businesses.

Deana Scott

March 19, 2018

No Comments

We are inundated with new software programs, hardware and applications touted as the next big “must have” to improve our operations. Casino organizations are spending a significant portion of their capital budget annually on technology.

Marketing

Total Team Effort Essential for Successful Casino Customer Journey

We now live in an age where our customers are more educated about our product than ever before.

Deana Scott

February 15, 2018

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According to a recent study conducted by Forbes, 82 percent of consumers do research online before they ever venture into a retail establishment to make a purchase decision.

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