Rick Eckert is director of analytics for Eilers & Krejcik Gaming. Those interested in subscribing to the EILERS-FANTINI Central Game Performance Database or the new monthly game performance report should contact Todd Eilers at firstname.lastname@example.org
Every month EILERS-FANITNI publishes the Game Performance Report, which is based on its Central Game Performance Database (GPD) that currently covers over 180,000 slots across North America with another 50,000 slots planned to be tracked before the end of the year.
As suppliers jockey to increase their market share, many have turned to quickly producing new variations of hardware as a solution. Indeed, long gone are the days where a supplier premiered two video reel cabinets—usually one slant and one upright—for each new operating system.
The EILERS-FANTINI Game Performance Database, which now tracks approximately 130,000 slots and 180 casinos across 26 jurisdictions, allows us to look beyond the aggregated indexes of themes, cabinets and suppliers. Herae we will continue to explain some of those new insights into slot cabinet performance.
In a recently published EILERS-FANTINI Data Insights Report, we focused on including an additional layer to our ranking strategy of top performing slots. The new metric is a Percentile Rank, which further standardizes top games to the various diverse reporting operators.
In my last few articles, I covered the various analysis that I utilized as an operator and those that we at Eilers & Krejcik Gaming are applying in the EILERS-FANTINI Central Game Performance Database (GPD). Since those articles and reports were published, operators and suppliers have requested new ways in which they would like for us to slice and dice our large dataset.
In my last article that ran in July Slot Management & Marketing, I covered the importance of data segmentation in creating fair share reports that chart strengths and weaknesses across the casino floor.
Finding a starting point to any slot machine analysis can be difficult, much like writing the lead paragraph for a magazine article. Indeed, starting your first analysis when your dataset is the size of a slot operators’ performance database can feel like complete writer’s block.