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Bill Silverman, president of The Dallas Marketing Group (DMG), has over 20 years of experience conducting market research for casinos in the U.S. and Canada. DMG has conducted over half a million guest satisfaction surveys for dozens of casinos in addition to numerous database profiling studies, market studies and focus groups.
To appropriate a current cultural theme, guest satisfaction matters. Whether your core competition is another casino or other entertainment options, your success largely hinges on providing your guests with a satisfying experience.
Many casinos have determined that it is in their best interest to measure and track their guests’ satisfaction. They understand that, even with the likelihood of losing money gambling, most gamblers can—and do—have a positive experience at their casino.
