Raving partner, strategic marketing, is a successful casino executive with corporate, multi-property, single property management and marketing experience. As a highly accomplished casino operator and marketer, Osiecki has a proven track record of effectively analyzing casino markets and implementing strategic planning.

He can be reached at www.ravingconsulting.com.

Casino marketing tactics that build revenue and loyalty

Tom Osiecki

March 12, 2020

No Comments

Tom Osiecki, advanced operations and marketing partner for Raving, is a successful casino executive with corporate, multi- and single-property management knowledge as well as marketing experience.

Marketing

An adage that will focus your casino marketing effort

Goals, tasks and vision to answer a single question, “Will it make the boat go faster?”

Tom Osiecki

October 23, 2019

No Comments

This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really, this is good stuff and it will help you focus your marketing like never before.

Marketing

Four marketing budget hacks

Tom Osiecki

December 18, 2018

No Comments

Casino budgets follow an arduous process that averages four months, during which you also operate the property. Prepare to gain the “budget five” pounds eating that extra morning budget bagel and that fourth slice of late-night conference room pizza.

COVID19: Casino Marketing in the New Normal

The spread of COVID-19 has compelled all casinos to rewrite their 2020 playbook. In this high-level panel you will hear how casino marketers can kick-start and rebuild customer relationships now that the post-closure phase is underway. Specific issues to be covered will include what your near-term customer re-engagement plan should look like, how relationship management and loyalty programs that were impacted by the shutdown can be retooled, and some rules of the road for casino marketers as we point toward the second half of the year.

Poll

How long do you think it will take the gaming industry to economically recover from the COVID-19 pandemic and government-mandated closings?

View Results

Poll Archive

Casino Journal

2020 May

In this issue of Casino Journal, The gaming industry responds to the social and economic onslaught of COVID-19, Developing a Coronavirus Protection Strategy for Casinos and Cardroom, A New Way to Build Casino Loyalty during Coronavirus, and much more!

View More Create Account

Slot Management & Marketing

2020 March/April

This issue of Slot Management & Marketing explores Progressive Play, Buffalo Slots Become a Theme for New Casino Attraction, Updated Slot Analytics Strategy, and much more!

View More Create Account

Sports Betting Management

2020 April

In this issue of Sports Betting Management, read how more and more Native American properties establish sportsbooks or strike marketing deals with professional teams and leagues, The National Football League (NFL) continues to have an impact on sports betting within the U.S., and much more!

View More Create Account

ARTICLES